Campaign in collaboration with Friends
Client:
Guldfåglen
Project:
Campaign in collaboration with Friends
Services:
Communication concept, TV commercial, Reels, Social media, Copywriting, Creative direction
“Together for good values around the dinner table.”
When Guldfågeln partnered with the non-profit organisation Friends – dedicated to preventing bullying among children and young people – PAARTS was tasked with creating a campaign that would communicate the collaboration in a warm, credible, and inclusive way. A campaign that would inspire more meaningful conversations at home.
Based on the message “Good food and good conversations”, we produced a TV commercial, a series of short reels for social media, and a broader digital campaign concept. At the heart of the story is the dinner table – not just a place to eat, but a space to listen, talk, and build values together.
The campaign is part of Guldfågeln’s long-term commitment to taking broader social responsibility and using its brand platform to contribute to something greater. For us at PAARTS, it was a given to help turn an important partnership into communication that resonates – and makes a difference.
