Brand Identity &
Website Design

Paarts has designed both the Brand Identity and the Website for the Zürich based interior decorator ”Imagine-A-Concept”. The logo is in its simplicity elegant and luxurious, yet at the same time it carries a certain attitude and forwardness from it’s stencil style treatment. Our goal was to capture the look and feel of a Company born out of love for concept stores, concept restaurants and cool, elegant and funky places since the company’s founder had spent several years in the corporate world working for leaders in the luxury retail, hospitality and F&B industry.