Brand identity &
Website design

Client:
‍SITS

Project:
LOVI Furniture

Services:
Brand Development, Brand Concept, Graphic Identity, Visual Identity, Set Design, Art Direction, Copywriting

COLLABORATORS:
Johan Kalén (photographer)
Lina Vertus (stylist)

LOVI is a newly launched niche furniture brand targeting the European market. PAARTS meticulously crafted the brand from its inception, including name development, logo creation, identity establishment, tonality definition, website design, photography sessions, and a digital launch. Lovi Furniture serves as a 'sister brand' to our client SITS, primarily designed to tap into new markets and engage a younger audience - the 'first home builders.'

A billboard on a yellow wall with an ad from Lovi with a woman sitting on the floor infront of a sofa writing on a paper

A woman sitting in a sofa laughing with two disco balls on the floor

PAARTS played a pivotal role in shaping LOVI's brand platform, crafting its name, defining its visual identity and linguistic tonality, and designing its website and launch assets, such as pitch decks and presentations. Our efforts culminated in the creation of a niche, unisex brand that blends years of furniture development expertise with a youthful, contemporary attitude

A ad sign on a busstop with an ad from LOVI

A woman sitting on the floor infront of a sofa writhing on a piece of paper

A woman sitting on the floor infront of a sofa writing on a piece of paper

A man sitting in a sofa reading a graphical novel

A screenshot from the website lovifurniture.se

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Brand identity & Website design

Brand identity &
Website design