UX & Website design

Established three decades ago in Scandinavia, the SITS brand has evolved to become a premier manufacturer of upholstered furniture. With a rich history steeped in craftsmanship and innovation, SITS embarked on a transformative journey by entrusting Paarts with the task of envisioning and planning their new global website. This involved effectively showcasing their diverse range of furniture, fabrics, and designs in a digital space.

Our collaboration encompassed a complex UX process, demanding agile methodologies, continuous testing, and validation. Once the intricacies of the website's navigation and interaction structure were elegantly resolved, our focus shifted to revitalizing the brand's identity. The result is a refined and sophisticated brand identity, encapsulated within a contemporary website. This digital platform is user-friendly, offering a seamless experience to consumers, B2B visitors, and backend users alike.