Grillat är Guld!

When Guldfågeln set out to elevate their BBQ product range, PAARTS was brought in to create a long-term campaign concept that would strengthen the brand’s presence throughout the grilling season – both in stores and across digital channels. With the central theme “Guldstunder vid grillen” (Golden Moments by the Grill) and the bold campaign line “Grillat är Guld!” (Grilled is Gold) we developed a concept that positions Guldfågeln’s marinated chicken as the premium choice for every summer BBQ moment. The campaign goes beyond taste – it celebrates the memorable gatherings that happen when people come together around grilled food on warm summer evenings.

We produced mouthwatering social media reels, featuring close-ups of sizzling chicken, and designed printed signage and campaign materials for in-store use. The result was a highly successful summer campaign that elevated the BBQ experience and strengthened the Guldfågeln brand.