Packaging
Design

Client:
Guldfågeln

Project:
Freezer Bags

Services:
Packaging Design, Graphic Design, Brand Design, Retail Communication, Creative Direction, Visual Identity, Food Packaging, Food Photography, Concept

Collaborators:
Magnus Carlsson (photographer)
Lisa Lemke (recepies)

When Sweden’s widest premium range of frozen chicken, including both frozen cooked and frozen fresh options, needed to updated the design for their freezer bags, Guldfågeln turned to PAARTS for the task. We achieved a completely new and appealing look by combining tasteful and clear photography of the assortment of quality chicken with distinct visuals featuring the Guldfågeln brand and product names. The new design performed exceptionally well, leading the way for our client by increasing sales and enhancing brand and range recognition across food retail chains nationwide.

In addition, our team had the privilege of creating what is now known as Guldfågeln’s best-performing TV commercial to date. This short film showcases how quick and easy it is for each family member to enjoy their individual favorite chicken dinner together. (The whole range is pre-cooked and only takes a few minutes to heat and serve).

The new design was initially introduced for Guldfågelns cooked and frozen chicken assortment but it proved itself successful enough to be implemented across the freezer bags for their frozen fresh assortment as well. For this range, the challenge lied in the photos, and how to make the raw chicken look equally appealing as the rest of the range photography. We believe that the result speaks for it self.