A logotype from Guldfågeln with Corn Chicken

Packaging
Design

Client:
‍Guldfågeln

Project:
Majskyckling

Services:
Packaging Design, Graphic Design, Brand Design, Retail Communication, Illustration, Creative Direction, Visual Identity, Food Packaging, Food Photography, Concept

COLLABORATORS:
Magnus Carlsson (photographer)
Lisa Lemke (recepies)

”Färsk Svensk Majskyckling” is Guldfågeln’s premium selection of fresh, corn-fed chicken. Our mission was to redesign the packaging while staying true to the established yellow and blue packaging and its design elements. In addition to updating the design for a more modern look, Guldfågeln also tasked us with enhancing the visibility of each product in the range on store shelves, all while maintaining a consistent and uniform design across the entire range. Our goal was to make the Guldfågeln brand more prominent and instantly recognizable as the Swedish premium brand it is known to be.

A picture of the old design of a package for Guldfågeln's Corn fed Chicken

The new design of a package from Guldfågeln's corn fed chicken

A photo of a package with corn fed chicken from Guldfågeln

Two package with corn fed chicken from Guldfågeln

Our team is also responsible for various printed advertising and point-of-sale materials for ”Guldfågelns Majskyckling.” For each seasonal campaign, we take on the role of art direction and plan the production and food photography. This ensures that our client receives enticing and inspirational recipe photography, as well as relevant point-of-sale materials that drive sales and inspire the consumer to cook more at home.