Brand creation,
Packaging Design
& Tv commercial

Guldfågeln Solbacka Kyckling is a pioneering leader in its class in Sweden, and Paarts played an integral role in shaping both the range and the accompanying launch campaign. Our collaboration included a nationwide TV commercial (starring one of the actual farmers) along with various print ads and point-of-sale materials. We helped Guldfågeln introduce the range as "Sweden's new chicken" with efficiency and impact. ”Solbacka” is a slow-grown premium chicken, nurtured on carefully selected farms, where they feast exclusively on 100% soy-free feed and enjoy plenty of space to move around. If you haven't had the opportunity to try Solbacka Kyckling yet, we wholeheartedly recommend that you do so. Not only for its exceptional taste but also for the environmental benefits it brings as a 100% soy-free feed chicken.