ADVERTISING &
retail CAMPAIGN
Client:
Guldfågeln
Project:
Rakt ner på Grillen
Services:
Retail, Packaging Design, Concept, Design, Food Photography, Videography, Copy, Print Ads
Collaborators:
Magnus Carlsson (Photographer)
Lisa Lemke (Recipes)
Whenever the mood for a delicious barbecue strikes, look no further than Guldfågeln's selection of pre-seasoned Swedish quality chicken, known as ”Rakt ner på Grillen”. And when we say 'whenever,' we mean it - this chicken comes already marinated and bursting with seasonal flavors, ready to go straight from the tray to the grill. Each season, Paarts collaborates with Guldfågeln to create fresh marketing materials for this summertime favorite. We provide photography direction, video content, and recipes for delicious side dishes that perfectly complement the theme and flavor of the new BBQ season. And here's the secret sauce – Guldfågeln even pack a ready-made glaze in the tray! It's almost like cheating, but we promise, it's all part of the package. So, it's a surefire winner for your next chicken dinner!
![Four packages with raw chicken from Guldfågeln surrounded with many dishes with chicken.](https://assets-global.website-files.com/64537ebf49f48e66d579b1b7/64df272ffd054a7b63624125_GF_Grill_Web_Collage1.jpg)
![Magazines laying on top of each other with the text "straight to the grill" from Guldfågeln.](https://assets-global.website-files.com/64537ebf49f48e66d579b1b7/64df272f6c5afade39d4c630_Grill_receptfolder_Mockup_1.jpg)
![An open magazine showing an ad from Guldfågeln](https://assets-global.website-files.com/64537ebf49f48e66d579b1b7/64df272e827b66b37c5307fd_Grill_receptfolder_Mockup_2.jpg)
![An opened magazine showing an ad from Guldfågeln.](https://assets-global.website-files.com/64537ebf49f48e66d579b1b7/64df272fa76ce0643cb42411_Grill_receptfolder_Mockup_3.jpg)
![](https://assets-global.website-files.com/64537ebf49f48e66d579b1b7/652fa409fe757b639a79a388_90344127_688015268635934_6354394115748134912_n.jpg)
![](https://assets-global.website-files.com/64537ebf49f48e66d579b1b7/652fa409fe757b639a79a388_90344127_688015268635934_6354394115748134912_n.jpg)
![](https://assets-global.website-files.com/64537ebf49f48e66d579b1b7/652fa409fe757b639a79a388_90344127_688015268635934_6354394115748134912_n.jpg)
![A package with raw chicken from Guldfågeln](https://assets-global.website-files.com/64537ebf49f48e66d579b1b7/64df272f827b66b37c530892_GF_Grill_Web_Forp1.jpg)
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